Tuesday, May 13, 2008

MashUp

After losing her job as an designer in a Hong Kong firm, her return after more than a decade in exile is an extraordinary act of corporate reconciliation, a move laden with triumph, vindication and opportunity.

Their plan called for her to play an executive role in resurrecting a troubled company and bringing the company closer to its goal of becoming the world's number one producer of a new multicultural America. They would buy inane feel-good dance tunes from garbage dumps, and send it back to China to be made into a flamingo-pink locus of style and hedonism for China's growing consumer-goods market.

Great products, according to
her, are a triumph of taste. The invention of much culture into their products, the microchip, simple elegance, with a serpent hairdo and the unwitting knack of sexy, bold volumes and tropical pastels seems like a strange and exotic destination. It turned out so well because the people working on it were musicians, artists, poets and historians who also happened to be excellent computer scientists.

Two years later, she expanded her business into the production of countless Art Deco hotels, to satisfy the growing demand for the fresh colors of summer holidays and total freedom.

Today, Nine Dragons is China's biggest manufacturer of carefree days and endless nights with a clientele that includes multinational giants Sony, Nike and Coca-Cola.


References:

Steve Lohr. Creating Jobs. The New York Times. http://query.nytimes.com/gst/fullpage.html?sec=technology&res=
9F04EED71139F931A25752C0A961958260

Geni Raitisoja. Zhang Yin: Building A Business Empire Out Of Scrap. Radio86. http://www.radio86.co.uk/explore-learn/business-china/2509/zh
ang-yin-building-a-business-empire-out-of-scrap

Guy Trebay. Versace's Medusa Over Miami. The New York Times. http://www.nytimes.com/2005/06/30/fashion/thursdaystyles/30
VERSACE.html

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